Do the Banner Ads on Your Site Work?
Most websites nowadays have banner ads on them of one size or another. Some will be static while others are animated, but they are generally colorful and eye catching. And sometimes they are too eye catching. On occasion they are so off putting that it can turn you away from a site altogether.
So what do you do when you want some ads for your site? Do you take the risk and include banner ads? These often interfere with your site’s appearance and distract the user in a disturbing manner. Would you try something more low key?
It seems that the low key approach to putting ads on site can actually work very well. People are familiar with the idea of in text ads within the content of a website and so this can be the best way to go. In text ads are familiar – people don’t look at them and want to steer clear. Instead they do the exact opposite; because the link is connected to a specific word they are curious about where that word might lead them.
It is small wonder then that having in text ads on websites is catching on fast. These look very similar to text links but instead of clicking on the underlined word you will see a small box appearing with an ad inside it. No flashing colors, nothing too garish - and no pop up – just a simple and effective ad with a link to the advertiser’s site that the visitor can click on if they want to.
Another reason why in text ads on website are becoming a popular solution is the trouble of banner blindness. It is a growing phenomenon in today’s online world that users have become blind to the existence of banners. We skip over them, see right through them, and get to the gist of what we were looking for.
Having ads for your site that work in this way, giving the visitor the choice of what they want to see, credits your visitors with intelligence and doesn’t annoy them. You can still keep those banner ads on your site as well of course, but you will probably find you get much better results from the In-Text Advertising instead.
Kontera is a leading In Text Advertising network that provides contextual advertising and informational services to online publishers. Kontera offers a wide range of in text ads for websites and blogs of all sizes from across the web.
Article Source: ArticlesBase.com - Do the Banner Ads on Your Site Work?